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TIPS AND BEST PRACTICES FOR A SUCCESSFUL CROWDFUNDING CAMPAIGN

TIPS AND BEST PRACTICES FOR A SUCCESSFUL CROWDFUNDING CAMPAIGN

1- SOCIAL MEDIA

Dos
Don’ts
  • Your posts should be attractive: make sure they include photos and visuals to tell people about your projects and your activities.
  • Don’t forget the call to action (support, buy, … ) and a link to your campaign page.
  • Ask influencers, groups & pages whose communities could be interested in your project to share your campaign posts and links.
  • Avoid long posts.
  • Avoid posts including only text, always include a photo or a video.
  • Avoid spamming and harassing people on social media: you’ll risk losing backers and support
  • It’s true that a crowdfunding campaign requires intense communication, but be careful to not over-communicate and risk losing interest

2- EMAILING

Dos
Don’ts
  • Emails should be a little more formal in tone than on the social media posts.
  • Emails should be as concise as possible, and include information about your project and the goal of your ‣campaign. ‣
  • Emails should be personalized with the name of the addressee. Don’t forget to include a link to your campaign page.
  • Avoid sending excessive reminders.
  • Don’t harass your potential backers,, your emails should remain courteous.

3- EVENTS

Dos
Don’ts
  • Prepare your program, your logistics and invites to the public in advance.
  • Make sure that your event interests your community, and ‣ that your program is attractive to maximize the chances of ‣ receiving a large audience.
  • You can invite medias also to gain visibility.
  • This event is a way to potential contributors/backers to discover closely your project, thus it is desirable to focus your program on the activity of your project.
  • Do not forget the purpose behind the event : get more contributors / backers.
  • A boring program.
  • Avoid botching the preparation at the last minute. Result : a mediocre event.
  • Avoid harassing your guests to donate/buy, crowdfunding is not charity.